The companies themselves often overlook the importance of having valuable content within their own site or blog. The problem is identified retrospectively when the site is online but does not receive visits. It is possible to intervene at any time: after identifying if there is a need to optimize the website, we move to plan a series of content aimed at increasing traffic and making communication more incisive.
This content can be inserted naturally in a special section: insights, tips, blogs, news, etc. Users will find the page in Google’s results and, inside it, they can read the information they were looking for. In the advertising language, this form of promotion is known as content marketing!