The personality of your brand is acquired from keywords that you would use to define your brands character – just as you would describe the character of a person. How do you want your audience to identify your brand. Brand identity and brand personality aren’t the same thing.
Brand identity is concerned with the ‘image’ and voice of the brand such as the logo, social media posts company colour etc. But the brands identify must work hand in hand with the brands personality as the identity is part of the personality. The personality is the driving force behind the brand, it brings it to life while creating positive associations.