A clear brand positioning strategy
A clear brand positioning strategy concerns generating brand relationships in your customers thoughts to ensure they regard your brand in a certain way.
Customer loyalty with brand positioning
Customer loyalty is directly linked to brand positioning strategies. Handled effectively the brand positioning is the extent to which the brand is perceived in a favourable way by your customers.
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Brand Positioning Objectives
To be successful with your brand positioning certain objectives must be fulfilled.
- Relevant/Purpose – If your brand is not relevant, if it doesn’t have a purpose in the mind of the customer then the customer will not find your brand appealing.
- Unique – Being different is vital and one of the key drivers to success over the competition. Your brand must be unique compared to the offerings from your competition.
- Credibility = You must be able to provide your customer with what you say you are offering and ensure your customer is not left with empty promises.
The strength of Brand positioning
Turning it into real business results
The real challenge is getting the strategies and objectives to lead into real business results and into a connection with your customer. To do this you will need analysis, and client data along with flexibility.
- Analysis – understand what your competition is doing and benchmark yourself against them.
- Original – Ensure your brand position is original and develop a story that captures your values.
- Flexibility – Once you have established a brand position it doesn’t have to be set in stone. Adjust your statement accordingly as and when required.
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