The real challenge is getting the strategies and objectives to lead into real business results and into a connection with your customer. To do this you will need analysis, and client data along with flexibility.
Analysis – understand what your competition is doing and benchmark yourself against them.
Original – Ensure your brand position is original and develop a story that captures your values.
Flexibility – Once you have established a brand position it doesn’t have to be set in stone. Adjust your statement accordingly as and when required.
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